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David Kendall

  • // Showcase
  • // Digital
  • // Corporate
  • // Packaging
  • // Retail
  • INFO & BLOG
  • Hello.

S T I C K Y N O T E S

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CASE STUDY: Creating a brand through flexibility, creative partnership, and fun

April 5, 2019

I’ve been quite lucky. I’ve never sought freelance design gigs. They seem to come my way. But, I only accept them with a few conditions – be flexible, be a partner in the process, and have fun. These are simple conditions, but important ones. Flexibility, because I can’t devote all my time to creative projects. I have a career, a family, and many other things grabbing for my time. Instead, I have to fit it in as I can. I also need a creative partner to bounce ideas around with; to share ideas; and to help deal with the many details of a creative project. Finally, it has to be be fun. I love to design. It’s fun creating new experiences and new ways of engaging. The Bla Bla Foods project was all of that and more. A sweet, creative project that we created together while dealing with our busy, daily lives. And, we had a lot of fun.

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In Packaging, Process, Branding Tags Branding, Packaging, Creative Process

Featured Work

Video: Fluid. Liquid. Digital Experiences.
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about 8 years ago

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